Cashflow Copywriting and Marketing

The day I got whipped by a skinny 15-year-old girl and
How these the lessons will help your business

If you promise not to tell anyone, I’ll share how I got whipped by a skinny 16-year-old and the lessons i learnt.

I studied karate arts for years, I loved doing martial arts.

I enjoyed the training and sparing

The best way to test yourself was in tournaments

Once a year we held an open tournament, bit like The Karate Kid. We invited all the locals clubs and styles to compete.

Saturday finally rolls around, the dojo crowded. with competitors registering and family & friends trying to get the best vantage point.

There’s a buzz as everybody waits to see whose going to be this year champion, because this just wasn’t a Karate tournament. It was like a Martial Arts Convention, over in one corner the Kung Fu students were stretching, opposite them were Tae kwon Do practising their flying Kicks. There was a bunch of Judo and Jujitsu grappling and throwing. There seem to every brand (style) of Karate, throwing punches and kicks.

I was about the 3rd fight in the program.

The referee called us both over, my first opponent was a lanky Self-assured kid, his Tae Kwon Do school was plastered on back of his Gi (uniform).

We bowed at the referee and then to each other.

The umpired stated the rules, of what was allowable and no contact to the face was permissible. First, to score 2 points won.

We face off each other glaring, waiting, to see, whose going to move. All the while, back peddling and slowly moving around the ring, to seize on an opening.

I lowered my guard, exposing a target, like lighting the kid launched in to a flying sidekick. In a blur, I quickly step to the left, blocked the kick and as he landed I punched him in the ribs. Down he went. I was awarded a full point.

Realising that I winded him, I starting throwing a combination of kicks and punches. Driving him closer to edge of the ring. He’s blocking furiously, everything I throw at him. Then I saw an opening and planting a front kick in to his mid section. He toppled over gasping for air, as the kick had knocked the wind out of him.

Another full point, the ref awarded the fight to me.

We bowed to each other and ref and left the arena.

He soon recovered after a couple of deep breaths.

I was into the next round.

I would have to and wait see how the other bouts went, before I knew my next victim (I mean opponent.)

You could say I was feeling little cocky especially when they announced I fighting a girl trained in Jujutsu.

It looked like a mismatch a strong 19-year-old male against a scrawny 15-year-old girl.

I was thinking this should be a pushover, an easy ride into next round.

We lined up and bowed.

I didn’t think she would attack because of the size difference, so I’d test her mettle by lunging forward with series of punches. She blocked the first and second punch, I followed up with a sidekick. I expected to hit her, to my amazement she glided diagonally, stepping towards my thrusting leg. Swooping my leg up in with her right arm, she jolts it skyward as, she swept my left leg from underneath me. I went down in a screaming heap, beaten by my own momentum. Then she punched me. The ref gave her a point

It’s time to get even. I charged in trying penetrate her defence. It’s a blaze of punches and blocks and counter punches. I was already a point down and clocks ticking I needed to score a point to keep in the game. All of sudden I felt my arm being grabbed and ripped off. So I step in closer and grab her shoulder. Locked up twisting and turning, nowhere to go, no escape from her vise grip hold. A victim of inertia.

I was thinking I should be able to throw her like a rag doll. The more I wrestled with her the tighter her grip and more I was losing my balance, I was tottering. I tried to get a tighter grip, so I pry my other arm free.

As I leaned in closer, I knew I’d just made a big mistake. Because I had shifted my weight, she lowered her centre of gravity. She rammed her hip under my body and jerked, my reaction was to fight back, even though I was hopping on one leg. I had no leverage to fight back. One more jarring bump and I was gone.

Her hip acted as fulcrum, using my momentum to jettison my flaying body to the ground.

She won the match and I limped off nursing my damaged ego.

Later I caught up with her at lunch, Hey that was amazing.

What’s the secret?

She whispers in Jujutsu it’s all about harnessing advantage from gravity, leverage, momentum and inertia. When you channel these force in the right direction you can even move giants.

If you know where to apply these forces, then you can defeat stronger opponents.

The lessons I learned from The Jujitsu girl also apply to business.

In this turbulent economy, inertia can kill your business. Most small businesses are paralysed by the constant bombardment of Bad news.

Don’t take the ostrich approach to business, wishing you’ll be Ok, because that’s what your always done.

Yea I know you can trim cost, but cutting cost will never help you grow and survive, it’s just delaying the death march.

As a small business, your only chance to survive is learning how to market your business.

This is where you have the advantage over big business, their bogged by their own inertia. They need to call a boardroom meetings just to change a logo, so what chance do you think they can quickly move on new ideas. These corporate Goliaths have been seduced by image advertising. They have been squandering millions on beautiful ads, and little to show for them.

The gravity of debt crushes these business giants, and punishes them for years of ineffectual marketing.

In all this doom and Gloom, there’s still hope.
The only way to survive, Get more of your customers to spend more. Get more business.

Just like gravity, momentum and inertia are laws of nature, so we can also apply Newton Law that matter is neither created nor destroyed. What this means is money does not disappear, it just moves in different directions.

Is your business ready follow the money and grab your share of the cash.

It’s no coincidences that through every economic downturn, dynamic business have flourished because they grabbed the initiative. It’s so much easier to gain momentum, because of your competition hiding in the corner sulking, hoping the government will bail them out.

So by putting in some simple marketing concepts, you can create tremendous leverage to knock your competition for 6. They won’t know what hit them.

I guess the question your asking, “That sound great, but where do I start, What Do I have to do.”

You need a Marketing Game Plan

I developed the Small Business Marketing Game Plan, to take advantage of your competition inertia, to create massive marketing leverage and to build momentum with a tidal wave of hungry customers.

Don’t worry your competition thinks you fight like a girl, till you kick their butt.

I get asked all time by small business, on what the easiest way to get more business.

I usually tell them to write to all their previous clients, and make them an offer, explain why they need your products/ services. This always produces results.

That’s one of the tactics you’ll learn, when you apply these marketing strategies that work.

The Small Business Marketing Game Plan works like Gravity.

If you don’t want your business to die a slow painful death, then get your free Marketing Game Plan assessment.

You’ll know where you stand and what you have to do. It will be like throwing your opponent to the ground, as easy as the 15-year-old girl tossed me to the ground. It’s like getting a black belt in business Jujitsu

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