I have a small marketing consulting business and would like to use a blog to share my knowledge and promote my services. What is the best free service for this type of activity?
1. Set up your blog. You can have the option of using their URL (e.g. http://widgetsblog.blogger.com) or use the blog software in your own domain name (http://www.widgetsblog.com). Some of these are free, while some has monthly/annual subscription
Here are some places that will allow you to create your own blog
Blogger http://www.blogger.com
Typepad http://www.typepad.com/
Moveable Type http://www.sixapart.com/movabletype/
WordPress http://www.wordpress.org/
2. Create great content. Everything starts with content. Give a reason why visitors will frequent your site. Why will they want to read your blog? Why will they want to spend their time in your blog? Provide value, useful information and other benefits to the readers.
3. Get traffic to your blog. You can’t earn from your blog if the blog does not have traffic. Getting traffic is going to be your biggest challenge.
Here is a comprehensive list of places where you can list your blogs and syndicate its content – Resources for Marketing Your Blogs and RSS Feeds http://www.powerhomebiz.com/onlinemarketing/blogs.htm
Use carnivals, which are a technique for showcasing your blog. Carnivals occur once a week, and you need to submit your blog post to the carnival moderator. Here is a submission form: http://www.conservativecat.com/Ferdy/Carnivals.htm An example of a carnival in action is that of the Carnival of Entrepreneurship hosted by About.com http://entrepreneurs.about.com/od/entrepreneurblogs/a/entrecarnival.htm
4. Think of how to monetize your blog. One of the most common way of earning money from blogs is through advertising and donations. Here are some ways you can earn money from your blog:
Google Adsense http://www.google.com/adsense
Chitika eMinimalls http://www.chitika.com
Text link ads – you can sell for fixed price for a fixed period of time
Donation (yes, you can beg)
Affiliate programs such as Commission Junction http://www.cj.com and the Amazon Associates program
How does one break into consulting?
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