Taking the Voodoo out SEO

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Taking the Voodoo out SEO (Web Marketing Search Engine Optimization)

SEO seems like Voodoo, add some magic potion, whisper a couple incantations and tricked the search engines into find you. That’s how the SEO experts sell their secret magic SEO services, to get your site found in Google.

voodoo 300x187 Taking the Voodoo out SEO

Taking the Voodoo out SEO (Search Engine Optimisation)

SEO is a science. Google employs the smartest math people to create complex algorithms, to rank and index billions of WebPages for the Keyword being searched.

If you want rank in the search engines, then write good content, people want to read. Make it useful and educate people, on how your product or service solves their problem.

The more relevant content you have on your site, the more people will link to you.

The easiest way to get high search engine rankings is get more links. If other sites are linking to you then the search engines believe you must have something to say on the keywords typed in.

Social Media allows you to get exposure and links from sites, which have a high Page Rank and a carries, a lot of authority. Facebook is the no 1 site visited on the Web.

Make sure you’ve got your On Page SEO under control.

On Page SEO – Your in charge here, it’s what you put on each page

So take Control

*Title Tags*	Title tags are displayed at the top of the browser and can be found in your header of your page code. They look this <title> </title> Google displays 64 characters, try to have your keywords in, tell what the page is about. This usually shows up as the first line in a Search listing.
Words on Page	Make your pages, so people can read them, have relevant and useful content. Sprinkle keywords or phrases, that suitable for the content. Don’t stuff it with Keywords as looks like spam, usually doesn’t make sense to a reader. If people like content, then it will rank higher the search engines.
Domain Name	When purchasing a Domain Name try to get your Keyword in the Domain. Keep short and easy to spell, don’t use hyphens as they’re hard to remember. Try to get a .com, seems to higher trust factor, better known. This does not play a big part in SEO, but people are more likely to click on a domain that contains keyword there looking for.
*URL*	A URL(uniform resource locator) is the Internet address of a particular site or document available via the World Wide Web. Keep these clean as search engines have difficultly reading “& “?”, so if you’re using these characters your pages almost invisible.
XML Sitemaps	A XML Sitemaps is like roadmap of your site making it easy for the search engines to follow how your sites connected. This shows where your pages are and how they linked together, so they can be index in the search engines. Google offers a free Sitemap Generator http://www.xml-sitemaps.com/
*Internal links*	Create internal links throughout your website, using keywords as the anchor text. Don’t get all fancy using graphics links as the search engines struggle to follow them. The web is built on linking pages and sites together, make it easy for people and Search engines to follow your ideas.

Off Page SEO – It’s All about the links

This is mainly controlled by People linking to you

*Incoming Links*	Google Search Algorithms are based links, its structure and anchor text. When someone searches, Google looks at your site to see how many incoming links you have. The more relevant links you have to the search phrase, the higher you will rank. Google assume you must be Authority site on the subject.
Anchor text Links	Google doesn’t just accept your links on face value, it looks at in context to the words around the link. Do the links tell the person something about where they’re going or their purpose. So how should you write a link a href=”http://www.rowanshead.com/”>Cashflow Copywriting and Marketing</a> The link would look like Cashflow Copywriting and Marketing
PageRank on sites linking to you	PageRank reflects Google view of the importance of a web pages. Pages that Google believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. The Google PageRank formula consists more than 500 million variables and 2 billion terms, so you’re talking High-level maths.
Authority Sites	Authority Site are regarded has expert in their field because they have lots of links and they have a high page rank. Authority sites generally have more content and more pages than other sites.