What is the difference between a Strategic and a Tactical plan. ive an example. Would changing the price of the company’s products that are viewed as too expensive be consideed as a strategic or tactical plan?
I’d say that it is a tactical plan – you are talking about changing one thing (price), in response to being ‘too expensive’.
In a strategic plan you would need to consider the industry, the market you’ve targeted, your competition, how your products ‘fit’, pricing strategies, promotional strategies and much more.
issues on strategic marketing management on malaysian company?
Readers who read this post also like these Related posts:
- I'm confused about strategic alliances and business marketing. Can you help? DO Business marketing firms should always involve themselves in strategic alliances? Explain please? Not...
- what is the difference between Marketing Management and strategic management? also, is marketing and strategic marketing the same? Strategic management is the process of...
- How the strategic planning – the link with marketing? Businesses that succeed do so by creating and keeping customers. They do this by...
- issues on strategic marketing management on malaysian company? Your question is vague but I am guessing that you want to know what...






















