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Business Marketing Consultants – Marketing by Social Media

What is the difference between a Strategic and a Tactical plan. ive an example. Would changing the price of the company’s products that are viewed as too expensive be consideed as a strategic or tactical plan?

I’d say that it is a tactical plan – you are talking about changing one thing (price), in response to being ‘too expensive’.

In a strategic plan you would need to consider the industry, the market you’ve targeted, your competition, how your products ‘fit’, pricing strategies, promotional strategies and much more.

issues on strategic marketing management on malaysian company?

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Categories: Strategic Marketing

About Rowan

Rowan Shead based in Parramatta Sydney Australia I've been working in and with small businesses for 20 years I enjoy helping business to grow. I believe you should out think your competition rather than out spend them. My skills that I bring to the table, understanding how small business works. Copywriting - Direct Response, Technical Writing, White Papers Marketing - Strategic, Marketing that Work Selling - Creating Sales Process Internet - Google Adwords, Web 2.0, Optimising Websites, Setting Wordpress Blogs Project Management
  • Biz Advisor

    I’d say that it is a tactical plan – you are talking about changing one thing (price), in response to being ‘too expensive’.

    In a strategic plan you would need to consider the industry, the market you’ve targeted, your competition, how your products ‘fit’, pricing strategies, promotional strategies and much more.

    References :
    http://www.more-for-small-business.com

  • fated82

    You might want to visit this blog. It contain some valuable information regarding your problem that you might be able to take away from

    http://www.sredael.com
    References :

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