Cashflow Copywriting and Marketing

About Rowan

• Peto

  You might be referring to the four P's in the marketing mix: product, place, price, promotion.

  These four P's are a frame of reference to define everything there is in a marketing strategy.

  It is an old simply marketing principle, but very helpful in addressing every aspect of a strategy.

  Just to give you an example: in the PROMOTION variable of this framework, you describe the advertising, public relations, strategic communication aspects that you want to use in relation to your product.
  References :
  My personal experience

• robert m

  Or the BGC matrix of "Stars – Question marks – Cash Cows – Dogs" and and resulting strategy "build – hold – harvest – divert"

  tho there are better ones.
  References :

• catkittykitten

  do you mean the 4 P's??
  1. price
  2. product
  3. place (distribution)
  4. promotion

  usually when you're developing a marketing strategy for a product/service you start by analysing these 4 things. this way you'll know what the product's weaknesses and strengths are.
  References :