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Will your product hurt people? Will the way you sell it hurt people? A famous case of this was Nestle's baby food formula in Africa. The formula was fine, but they way they pushed sales of it, without adequate training of the end reps and customers caused many mothers to misuse the product. (For example they did not know to use clean water to mix the formula or they would over-dilute the formula cause the babies to grow weak from lack of nourishment).
The resulting world-wide protests hurt the company's image and pocketbook.

name and describe the 16 components of a strategic marketing plan?

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Categories: Strategic Marketing

About Rowan

Rowan Shead based in Parramatta Sydney Australia I've been working in and with small businesses for 20 years I enjoy helping business to grow. I believe you should out think your competition rather than out spend them. My skills that I bring to the table, understanding how small business works. Copywriting - Direct Response, Technical Writing, White Papers Marketing - Strategic, Marketing that Work Selling - Creating Sales Process Internet - Google Adwords, Web 2.0, Optimising Websites, Setting Wordpress Blogs Project Management
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    Will your product hurt people? Will the way you sell it hurt people? A famous case of this was Nestle's baby food formula in Africa. The formula was fine, but they way they pushed sales of it, without adequate training of the end reps and customers caused many mothers to misuse the product. (For example they did not know to use clean water to mix the formula or they would over-dilute the formula cause the babies to grow weak from lack of nourishment).
    The resulting world-wide protests hurt the company's image and pocketbook.
    References :

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