This is what I know so far :
Understanding the customer and his decision making process
Understand strategic marketing (the STP process)
Understanding frameworks like SWOT, PEST and BCG matrix
Preparing analytical documents like the marketing plan
What else …
Thanks in advance
they oversee the marketing dept (or a significant part of it). Allocate marketing budget. work with sales to develop, implement and measure marketing strategy effectiveness. interact with other corporate leaders in making sure marketing efforts are aligned with and contributing to companys goals and overall strategy.
just some basics-depends on company and industry.
marketing is a good field-challenging, interesting and dynamic.
what is marketing process and strategic planning in business?
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