marketing planning process – how marketing fits into overall business planning.
marketing is more than selling and advertising – other issues to consider
advertising and promotion – simple and important guidelines
types of advertising media – different methods and their uses.
tricks of the trade – secrets of effective printed advertising and maximum response.
PR – make the most of public relations – use press releases for free advertising and publicity
newsletters – for staff and customers
website and internet marketing tips – simple tips for internet websites and online marketing
sales and selling which contains lots of help for developing selling propositions and sales strategies
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