What are the main principles of strategic marketing?

Posted by Rowan 6 Comments

marketing planning process – how marketing fits into overall business planning.

marketing is more than selling and advertising – other issues to consider

advertising and promotion – simple and important guidelines

types of advertising media – different methods and their uses.

tricks of the trade – secrets of effective printed advertising and maximum response.

PR – make the most of public relations – use press releases for free advertising and publicity

newsletters – for staff and customers

website and internet marketing tips – simple tips for internet websites and online marketing

sales and selling which contains lots of help for developing selling propositions and sales strategies

What is strategic marketing?

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Categories: Strategic Marketing

About Rowan

Rowan Shead based in Parramatta Sydney Australia I've been working in and with small businesses for 20 years I enjoy helping business to grow. I believe you should out think your competition rather than out spend them. My skills that I bring to the table, understanding how small business works. Copywriting - Direct Response, Technical Writing, White Papers Marketing - Strategic, Marketing that Work Selling - Creating Sales Process Internet - Google Adwords, Web 2.0, Optimising Websites, Setting Wordpress Blogs Project Management

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Angie W

Know your target market. Study the demographics.
References :
Paulie Poo

1. Have a strategy
2. Go to market it with it.
3. Nice guys finish last.
References :
yums

read tips and articles on marketing and sales on this site
References :
free useful articles and tips on almost any topic- http://www.free-articles.blogspot.com
Get

Identify your Target market Needs & Wants
Try to satisfy his need & wants.
References :
tijiani007

marketing planning process – how marketing fits into overall business planning.

marketing is more than selling and advertising – other issues to consider

advertising and promotion – simple and important guidelines

types of advertising media – different methods and their uses.

tricks of the trade – secrets of effective printed advertising and maximum response.

PR – make the most of public relations – use press releases for free advertising and publicity

newsletters – for staff and customers

website and internet marketing tips – simple tips for internet websites and online marketing

sales and selling which contains lots of help for developing selling propositions and sales strategies
References :
http://www.businessballs.com/market.htm
aiktongtan1974

To reach the fundamental of sales through marketing strategies such as analysing,advertising and promoting.Will be identified,allocated,actioned and result driven to optimum benefits.
References :

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Testimonials

In this day and age what with high unemployment, I am amazed in the lack of quality people available to assist in the development of marketing in the 21st century! Sales people today want everything handed to them on a silver platter so that they don’t have to work for their money. Conventional marketing today such as News papers, radio, billboards etc are overpriced and ineffective. The solution is the social media marketing that is taking the world by storm; the problem is finding the right people and businesses capable of helping me with solving my inability to understand the right way to tackle the Social Media Marketing. More companies and people like Rowan Shead are required to help small business tackle this 21st area of marketing! Regards Chris Pet B2B Networking Sydney

Chris Pet
B2B Networking Sydney

As a business owner, I know how hard it is to get noticed. Selling real estate in a flat economy takes a lot of efforts. Real estate companies are pouring money into flyers and other expensive advertising trying to catch the attention of prospective buyers and sellers. How do you get found all this noise, in the marketplace? Get a website. Our old website has been up for years, it doesn’t seem to get much traffic and when they do come, we send them to www.realestate.com.au, so they can see our listings. It seems anybody can build a website, but unless someone can find your site, its only a glorified brochure. Our site www.raywehbe.com.au was lost, with millions of other webpages. We consulted with Rowan Shead and straight away he was able to identify the problems of the site and how busy the market is. Rowan takes a strategic approach, applying his sound business experience with marketing concepts which integrate with Social Media Marketing. Rowan Looks at websites as part of a series of processes that have to work together and compliment the business. Instead of just building a website, he researches the keywords people search in Google, analysed the market and the competition and what they were doing. Only after the research did he create a site that’s Google friendly. We now own multiple sites, which liked together, helping to get our message out. Our listings are starting to show on the first page of Google Rowan’s approach is very different from technicians who build websites. Rowan is first a marketer, who believes “it better to out think your competition, than outspend them.” Rowan is able to take concepts of direct response marketing and fuse them with Social Media Marketing, to get results. A rare commodity. Your faithfully Karim Semaan Manager Ray Wehbe Real Estate Parramatta

Karim Semaan
Ray Wehbe Real Estate - Parramatta

I am writing to recommend Rowan Shead and his Cashflow CopyWriting & Marketing business. As I am sure you are aware, there are plenty of companies that are in the market that can provide web sites and marketing content. Of course, Rowan’s company can do this. However, there are far fewer companies out there that can put together content that actually brings business in the door. In order to do this, you have to possess the following qualities. 1. An understanding of the marketplace. Why do people buy from one web site versus another? How do people find one web site versus another? What content generates internet traffic such as a blog versus using Flash which is unreadable to search engines. 2. An understanding of the workflow. Many people are moving to permission-based marketing in order to gain new clients and grow their business. You have to get people in to your site, offer them some basic value in exchange for permission to sell to them and then grow that relationship. 3. An understanding of how to make all of this technology work. It is one thing to understand how to create a web site and another thing to understand the theory behind internet selling. In is entirely different thing to be able to combine these talents into a cohesive strategy and then execute it. Rowan’s rare ability is to be able to provide all three elements. On that basis, I would heartily endorse Rowan. Thank you for your consideration! Sincerely, Kyle Tucker President Dexios Corporation

Kyle Tucker
Dexios Corporation - VA 23113 USA

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