What external environmental factors affect strategic marketing decisions?
Posted by Rowan 2 CommentsWhat external environmental factors affect strategic marketing decisions?
Social factors- demographic characteristics and values.
Economic factors- income, expenditures, and resources that affect the cost of running a business.
Technological- inventions and innovations from science or engineering
Competitive- competition in the area
Regulatory forces- restrictions, state and federal laws placed on business with regard to the conduct of its activities
What is the marketing management for air asia?
Technorati Tags: Demographic Characteristics, Economic Factors, Expenditures, External Environmental Factors, Innovations, Marketing Decisions, Marketing Social, Regard, Running A Business, science, Social Factors, Strategic Marketing, Technological Inventions
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