Cashflow Copywriting and Marketing

About Rowan

• trymeimbritish

  It is as strategic as a man aiming for the toilet bowl.
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• pinead101

  Marketing that it is aimed at a specific market or forward planning to what you want to acheive by doing it! Stratergy or marketing if you will!!
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• Jumping Mouse

  the end result of all those bollocks customer surveys
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• jimi

  strategic marketing is basically aiming your product at certain groups of people
  for example there's a new pink phone out, so you'd advertise it with lots of pretty girls, not sumo wrestlers, as you are aiming at girls.
  also it's amazing your name is Ria. I thought there was only 1 Ria in the world. Now there's 2!!!
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• supliang

  the so-called strategic marketing denotes a broader marketing for a long-term rather than a tactic marketing
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• Paddy B

  Strategic: Designed to have a long lasting impact (say 3-5 years).

  cf

  Tactical: Designed to give instant results (e.g. within 3 months)
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• Cadillacrazy

  read your book
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• rastagirl

  One really good book that is going to help you is 'Contemporary Strategic Marketing' Ross Brennan, Paul Baines and Paul Garneau. Strategic marketing
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• robert m

  For instance tactical marketing is (eg GM cars), offering discounts, or free air con etc. Strategic is around what sort of cars they should be building, where they build, how (supply partners etc) etc – longer term issues that seriosly impact the success of a business. Hope that helps.

  Robert
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• Michael B

  Suggest you to visit this web site
  http://www.coursework4you.co.uk/sprtmrk.htm
  Papers about Marketing
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• PandaNanda

  Being in the Marketing team in a manufacturing industry we define strategic marketing as follows:
  Define why something is strategic to the company~: – It can be emergent market, better profitability, close to manufacturing site therefore less transportation costs.
  Once we have made a strategic decision we then develop a marketing strategy e.g: Emergent Market – China – we develop a a plan on how we will cultivate relations and break into that market – this means initial visits; understand of cultural differences; starting an office – on the manufacturing side – we ensure we also develop a plan for increased manufacturing capacity (do we open a facility inn China?); develop supply chain initiatives to get the goods to the customer once orders come into place etc etc. The planning side also gives a timeline and budget for each of the activities that will be taken – this then keeps the all project within given constraints and also monitors success of strategy – it should also include a no turn back line – i.e once that has been breached there is no turning back
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