What is the marketing management for air asia?

Posted by Rowan 3 Comments

I'M TAKING A E-MARKETING COURSES.
I WANNA ASK SOME INFORMATION ABOUT THE COMPANY AIR ASIA FOR MY ASSIGNMENT.SO WHAT IS THE STRATEGIC(THE 4P)AND THE MARKETING MANAGEMENT FOR THE AIR ASIA?AND HOW ABOUT IT'S MARKETING EFFORT AND MARKETING ENVIRONMENT??? SORRY FOR ASKING TOO MANY QUESTION,CUZ I NEED TO PASS UP MY ASSIGNMENT BY NEXT WEEK,THANKS ~~

I found this link from CNN page which might be a good place to start:

http://www.tjacobi.com/50226711/air_asias_success_story.php

What are the ‘strategic criteria’, and how companies evaluate them?

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Technorati Tags: 4p, Air Asia, Asias, Cnn, Marketing Courses, Marketing Environment, Marketing Management, Success Story

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Rowan Shead based in Parramatta Sydney Australia I've been working in and with small businesses for 20 years I enjoy helping business to grow. I believe you should out think your competition rather than out spend them. My skills that I bring to the table, understanding how small business works. Copywriting - Direct Response, Technical Writing, White Papers Marketing - Strategic, Marketing that Work Selling - Creating Sales Process Internet - Google Adwords, Web 2.0, Optimising Websites, Setting Wordpress Blogs Project Management

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Bart S

I found this link from CNN page which might be a good place to start:

http://www.tjacobi.com/50226711/air_asias_success_story.php
References :
Rowanisakook

You work with ssmall businesses for 20 uears and cant figure out the marketing mix of Air Asia?
wth is wrong with you?
Adajohn4

x. Find 2 similar websites and compare with the http://WWW.AIRASIA.COM website. Find all similarities
and the differences in terms of :

a. Marketing strategies (product and customer based).
b.Interface of the website (user friendliness).
c. Security

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