What is the marketing management for air asia?

I'M TAKING A E-MARKETING COURSES.
I WANNA ASK SOME INFORMATION ABOUT THE COMPANY AIR ASIA FOR MY ASSIGNMENT.SO WHAT IS THE STRATEGIC(THE 4P)AND THE MARKETING MANAGEMENT FOR THE AIR ASIA?AND HOW ABOUT IT'S MARKETING EFFORT AND MARKETING ENVIRONMENT??? SORRY FOR ASKING TOO MANY QUESTION,CUZ I NEED TO PASS UP MY ASSIGNMENT BY NEXT WEEK,THANKS ~~

I found this link from CNN page which might be a good place to start:

http://www.tjacobi.com/50226711/air_asias_success_story.php

Be Sociable, Share!