What is the marketing management for air asia?

I'M TAKING A E-MARKETING COURSES.
I WANNA ASK SOME INFORMATION ABOUT THE COMPANY AIR ASIA FOR MY ASSIGNMENT.SO WHAT IS THE STRATEGIC(THE 4P)AND THE MARKETING MANAGEMENT FOR THE AIR ASIA?AND HOW ABOUT IT'S MARKETING EFFORT AND MARKETING ENVIRONMENT??? SORRY FOR ASKING TOO MANY QUESTION,CUZ I NEED TO PASS UP MY ASSIGNMENT BY NEXT WEEK,THANKS ~~

I found this link from CNN page which might be a good place to start:

http://www.tjacobi.com/50226711/air_asias_success_story.php

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  • Bart S

    I found this link from CNN page which might be a good place to start:

    http://www.tjacobi.com/50226711/air_asias_success_story.php
    References :

  • Rowanisakook

    You work with ssmall businesses for 20 uears and cant figure out the marketing mix of Air Asia?
    wth is wrong with you?

  • Adajohn4

    x. Find 2 similar websites and compare with the http://WWW.AIRASIA.COM website. Find all similarities
    and the differences in terms of :

    a. Marketing strategies (product and customer based).
    b.Interface of the website (user friendliness).
    c. Security

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