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Archive for the ‘Strategic Marketing’ Category

Can anyone name an organization that has successfully implemented a Strategic Change. Did the organization use a) Market Evolution, b) Technological Innovation, c) Market Redefinition, or d) a Change in Marketing Channels to execute the Strategic Change? Homework? Share and Enjoy: Technorati Tags: Homework, Market Evolution, Market Redefinition, Marketing Channels, organization, Strategic Change, Technological Innovation

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Categories: Strategic Marketing

what are contemporary issues in strategic marketing. Main current issue is macroeconomic volatility, thus disposable income of aggregate customers can not be predicted within desired certainty. Another issues worth mentioning – are more dynamical development of substitute goods, wiser customers (so they are less dependent on certain good/brand and easily switch to another), etc. Share  [ Read More ]

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Categories: Strategic Marketing

The Marketing Mix is typically represented by the 4 – P's: 1. Product (goods or services provided) 2. Price (pricing and profit strategy for product) 3. Place (distribution plan – channel strategy) 4. Promotion (advertising, selling, publicity, etc.) A company's strategic plan involves defining objectives and developing strategies to reach those objectives. The Marketing Mix  [ Read More ]

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Categories: Strategic Marketing

What companies do a really GOOD job at the following types of marketing?

Posted by Rowan 1 Comment

A different company for each point please. 1. Customer Based Marketing? 2. Strategic Partnerships 3. Special Offers/Promotions 4. Premiums 5. Sales Force and Process 6. Human Resource/Management Philosophy Angela, you'll have to do your research as to why I recommend these companies. 1.Apple 2.Google 3.Carnival 4.Mercedes 5.Boston Market 6.GE Share and Enjoy: Technorati Tags: Apple  [ Read More ]

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Categories: Strategic Marketing

marketing strategic?

Posted by Rowan 3 Comments

Types of marketing strategies Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy. There are a number of ways of categorizing these generic strategies. A brief description of the most common categorizing schemes is presented below: Strategies based on market dominance –  [ Read More ]

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Categories: Strategic Marketing

whats the difference between startegic marketing and marketing strategy?

Posted by Rowan 5 Comments

i need the defenition and analyisis for strategic marketing. help! A "marketing strategy" is a plan for using marketing tools to pursue a marketing objective. For example: let's say I want to sell hair-coloring to old men. I develop a marketing strategy for advertisements on the TV network news, because old guys watch the news.  [ Read More ]

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Categories: Strategic Marketing

what is marketing process and strategic planning in business?

Posted by Rowan 2 Comments

Things you will find outlined in any marketing textbook or website (the answer above shows just how easy it is to find and copy this information – even easier than using YA so why not try it for yourself next time). Share and Enjoy: Technorati Tags: Marketing Business, Marketing Planning, Marketing Process, Marketing Website, Process  [ Read More ]

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Categories: Strategic Marketing

What are the Knowledge and responsibilities of a Marketing Executive

Posted by Rowan 1 Comment

This is what I know so far : Understanding the customer and his decision making process Understand strategic marketing (the STP process) Understanding frameworks like SWOT, PEST and BCG matrix Preparing analytical documents like the marketing plan What else … Thanks in advance they oversee the marketing dept (or a significant part of it). Allocate  [ Read More ]

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Categories: Strategic Marketing

what are four marketing strategic plan?

Posted by Rowan 3 Comments

You might be referring to the four P's in the marketing mix: product, place, price, promotion. These four P's are a frame of reference to define everything there is in a marketing strategy. It is an old simply marketing principle, but very helpful in addressing every aspect of a strategy. Just to give you an  [ Read More ]

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Categories: Strategic Marketing
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