Is It Really True That Copywriting Can Influence Your Audience In Doing Whatever You Wish Them To Do?
Like buying your products, visit a website or make them to support Obama instead of Hillary, etc?
No. It's aim is to communicate a message, idea or emotion clearly.
If it's targeted at you, it's more likely you will listen. If it's something you see truth or value in, you are likely to be influenced.
How should I go about copywriting a business name?
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April 27th, 2009 in
Copywriting
No. It's aim is to communicate a message, idea or emotion clearly.
If it's targeted at you, it's more likely you will listen. If it's something you see truth or value in, you are likely to be influenced.
References :
People don't read ads. People read things that interest them and sometimes it's an ad. – Howard Gossage
Advertising Art Director – 5 years (but a copywriter at heart)