Explain the relationship between social marketing and ethical corporate behavior.
IMO – Social marketing would include finding a niche market and appealing to the mass consciousness of it. Tree Huggers/whale watchers, that kind of thing. "No animals were used in the testing of our products"
Ethical Corporate behavior – a good example The ENRON debacle. These folks were rotten top to bottom.
Technorati Tags: Animals, Corporate Behavior, Corporate Marketing, Enron Debacle, Ethical Behavior, Imo, Marketing Social, Mass Consciousness, Niche Market, Relationship Marketing, Social Behavior, Social Marketing, Top To Bottom, Tree Huggers, Whale Watchers
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