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Business & Marketing Blog Round Up 19-04-16
I analysis & interpret over 137 marketing blogs every week, so you won’t get overwhelmed.
So you keep update with the latest Marketing Trends & how you can apply them to your business.
Check these out…
30 Best Conversion Optimization Case Studies
In the world of online marketing, you know you have to A/B test landing pages before finalizing them, especially if you want to get high conversion rates.
I’ve got here 30 split test case studies. I will show you a clear takeaway for each one and how these companies or SEO individuals achieve high results. In most cases, the results are quite striking.
The list is judged by over 60,000 people from 15 different countries on each business’ public perception. Each brand is judged on seven categories including: product, innovation, leadership, performance, citizenship, workplace and governance.
Interestingly, Facebook didn’t even manage to crack this year’s top 100 list while, unsurprisingly, Volkswagen dropped from 14th in 2015 down to 123rd following last year’s dodgy emissions scandal.
How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
Content that answers questions is one of the most effective forms of content marketing. In preparation for our upcoming webinar with Lee Odden on ‘How To Be The Best Answer’ we analysed over 600,000 answer posts. We set out below our findings including:
When people find a good answer they like to share it but more importantly they like to bookmark or link to it for reference later. Take as an example the question “what is content marketing?”
Click to read full article… How to be the Best Answer to Customer Questions: Insights from 600,000 Posts – http://snip.ly/88qaf
Newsletter Optimization: 5 Ways to Take Your Newsletter Strategy to the Next Level – Insights
When it comes to marketing channels, the newsletter is the dependable workhorse. New and flashier channels come and go, but the trusty newsletter has continued to be the backbone of content marketing distribution strategy – delivering vital traffic on a measurable and predictable basis.
Setting up an infrastructure for your newsletter program is as important as the content that fills it and, sadly, many companies are operating blind when it comes to their newsletter success metrics. In this post, I’m going to walk through the five essential steps that you should be taking when you build out your content marketing newsletter optimization strategy.
Click to read full article… Newsletter Optimization: 5 Ways to Take Your Newsletter Strategy to the Next Level – Insights – http://snip.ly/1gits
Get Organized: How to Pick Project Management Software in 5 Steps
You thought committing to a to-do app was tough? Try getting your entire team on-board with a single project management solution, and convincing them to stick with it over the course of a major project.
That’s the challenge when hunting for project management software: You need to find a tool with the powerful features you need, and get buy-in from your coworkers. It’s a daunting task.
Click to read full article... Get Organized: How to Pick Project Management Software in 5 Steps – http://snip.ly/v531v