Quick And Easy Keeping Update with latest the Marketing Ideas & Resources…
Why Mobile First is No Longer Enough; It’s Time To Think About Mobile Only Design
For the last few years, “mobile first!” has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers still invest in mobile as an afterthought or as a bolt on to more mainstream digital programs. For some reason, executives still need more convincing to properly fund and support mobile initiatives that span the entire customer journey not just pieces of it.
While mobile is often referred to as the second screen, the reality is that smartphones are really the first screen among connected consumers. It’s always within reach. And, it is the first place consumers go to communicate, research, and share. As of last year, mobile platforms accounted for 60% of total digital media time spent according to ComScore…
Click to read full article… Why Mobile First is No Longer Enough; It’s Time To Think About Mobile Only Design – Brian Solis – http://snip.ly/k9pu4
Here’s How to Turn First-Time Customers into Loyal Fans with Context-Rich Content
When a customer comes through your door or makes a purchase online, they automatically become a person you could have a conversation with, be it at your store, office, expo, blog or via e-commerce. Simultaneously, you can collect their information and start building a database.
How can you translate this familiar feeling with your customers? In order to convert one-time customers to repeat customers, you have to add context to your conversation with them.
Wouldn’t it be great to have an ongoing context-rich conversation with your customers? One that can engage them, simply because it is relevant to them on an ongoing basis, even after they have made a purchase. It’s like continuing a conversation with a friend right after you’ve been gone for a few days…
Every summer since 2013, Disney has released a brand-new version of “Disney Infinity,” its $1 billion-plus video game business that features plastic Disney action figures that can turn into characters on the screen.
Instead of releasing a new version of “Disney Infinity” this year, Disney is committing to supporting the current “Disney Infinity 3.0” version with new levels and new characters, at least through the end of 2016.
7 Warning Signs Your Free WordPress Theme is Sabotaging Your Blog
Oh sure, installing a new free theme makes you feel better… for a little while. But pretty soon the itch to change it sets in again. Whether the design isn’t quite as sexy as other blogs, your blog looks too similar to others, or you have to deal with an annoying lack of functionality, these are all symptoms of using a free theme and reasons you might feel compelled to switch to another one.
You probably thought you were quite shrewd when you spotted that complimentary theme. Smarter to save your money for something else you might need, rather than waste it on something as inconsequential as a theme that you could get for nothing, right?…