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Business & Marketing Blog Round Up 23-04-16
I analysis & interpret over 137 marketing blogs every week, so you won’t get overwhelmed.So you keep update with the latest Marketing Trends & how you can apply them to your business.Check these out…
The real impact of Google’s new paid search ad layout on organic search
Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the Knowledge Graph have impacted the display, sorting and order of SERPs, dramatically impacting organic listings.
Recently, Google decided that paid search ads will no longer appear on the right-hand side of search results for desktop users globally, and up to four paid search results will appear at the top of the page (up from a maximum of three previously).
Sensis Mocks Online Marketing Advice In New Spot From Isobar
Sensis has launched a new B2B content marketing advertising campaign today, poking fun at the often ridiculous advice small businesses receive about online marketing.
Created by Isobar and directed by John Pace, ‘Don’t ask Susan’ consists of seven online videos, starring ex-Blue Heelers actor Julie Nihill as the lead character, Susan.
7 Tips to Leverage Videos for Your Small Business
Are you using videos to showcase your small business? Video marketing can boost your small business website in many unique ways. If you dislike writing, producing videos is an great alternative to writing blogs. Videos will boost your analytics, especially if you use a brief written description. It’s a quick way to get information across in lieu of reading. Here are 7 proven tips to use videos for your small business:
1. Video Testimonials are Pure Gold Leverage video in your customer testimonials on your website. Let your customers do the marketing for you. Be sure to get them to talk about how your brand has helped them. Also ask them to highlight the specific results you have delivered so that visitors to your site can get a better sense of your value. If done right you can turn your customers into an unpaid sales force for your business.
The Best Leaders Have the Best Systems
Leaders are difference makers. They are catalysts who make positive things happen with available people, ideas, and resources. Which is why the world judges leaders first on what they actually accomplish, not the quality of their ideas or the strength of their vision. Strategy is important, innovation is important. But in the long run, a leader has to be somebody who knows how to get things done.
Unfortunately not many leaders have strong “get it done” skills. In a December 2015 Harvard Business Review article, three authors described the pitiful results of a survey of almost 700 executives. “Only 16% of top leaders were rated very effective at either strategy or execution.” And only 11% were rated very effective in executing their strategy.
Read More… The Best Leaders Have the Best Systems
How To Stand Out In A Crowd With Creative Marketing Ideas
Ever feel like your marketing needs a facelift? You know that feeling, right?
It’s the feeling that all of your marketing ideas and efforts are stagnating in tidal pools. There’s no fresh water being added.
I know the feeling. Sometimes you just need to refresh your plans and try out some new sparkly ideas. These creative marketing ideas will make your content stand out.