Writing Content is like Cooking on MasterChef
I hear this all the time “That’s great, I have website, but what and when am I going to write about it”
It’s all very well having a content management system, but where do I find the ideas to write about.
Writing Content is like cooking on MasterChef.
In our house, we enjoy watching MasterChef. This cooking phenomenon has taking off, even the rival TV stations carry stories on Masterchef, to try to piggyback and glean some exposure. The other networks can’t even hope to match the ratings of this show, so they try to hook you in with inside gossip.
MasterChef is so big, they moved the Federal Leaders Debate, so it would not clash with MasterChef. I guess they released, we would rather watch a cooking show than a dull debate, which offers little.
The reason it works is everybody would love to be able to cook these amazing dishes. They have a set format, with challenges which changes daily.
They start with a mystery box, then an invention test, and if you fail you’re into a pressure test, and finally at the end of the week there’s a Masterclass. This makes for compelling TV.
So you’re probably wondering how this Cooking show is like writing. It’s all about the preparation.
If I asked you to write an article on some aspect of your business, to help educate your customers, I would see a blank glaze come over your face, as you wonder what you’re going to write about.
You see in the show, these cooks face the same dilemma in the Mystery Box Challenge as you trying to write. They lift the box and they find an assortment of produce and their given the task of creating a delicious plate using these ingredients. There’s no recipe.
Like you, they have a blank page to work with. Then
They usually have a couple minutes access to the pantry, to grab the essential ingredients to make their inspired meal.
These inspired plates of food did not just magically appear out of thin air. They have built on a foundation of their Knowledge, based on their experience of using the ingredients, reading, researching and comparing it with a similar ingredient. In most cases, it looks like its sheer brilliance.
It’s easy to miss the fact, they’ve probably spent hours upon hours reading and practising recipes on these core ingredients.
There’s a saying I like “The only time Success comes before Work is in the Dictionary”
So if you want to be able write content for your website, then you need to spend the time researching, to learn how all the ingredients go together.
Next time you’re suddenly faced the mystery box challenge of writing, you’re prepared because you’ve done your homework.
So how do you start Writing Content?
For me the first thing I do every morning I just start writing. It wasn’t always this way. I just found in the morning as I write it just flows. My subconscious mind been working overtime while I was a sleep and ideas bubble to the surface.
Don’t get sucked into the notion, that only geniuses have good ideas.
I once had a client who kept looking for new ideas, his trouble, was he never seem to have any of his own. He didn’t think it was possible for him to come up with any ideas.
You see he believed that flash of brilliance just magically appeared out of thin air for certain creative genius.
My writing ideas, emerge from my subconscious, is not some kind of mystical revelation.
Sure, my subconscious helps to develop ideas, but only after, I feed it.
Every time I start a new project for a client, I immerse myself in research. Just like the Masterchefs I read about the products or services, and how they go together
- Who and what is the competition doing?
- What’s happening in their industry?
- What trends can I see?
- Who is the target audience?
- What their pains and frustrations that the client product will solve?
- What conversation is going on in their head?
- What Keywords do the customers use when searching Google?
These are my ingredients I use when I write.
Like Cooking and writing it’s 99% hard word and 1% inspiration
If you want to be a Masterchef or a good writer, then you need to do your Homework and just start doing it.
Do you think Adriano Zumbo, just turned on the oven and started whipping up his V8 cake. This complex cake has 8 different textual vanilla flavoured layers, which complements and builds this masterpiece. How many hours do you think he spent experimenting with the flavours, trying out all the different combinations?
As we saw on Monday night elimination round, some of the contestants got the order of the layers wrong and the cake didn’t taste right, as some of the layers overpowered the balance of the cake.
You’ll be surprised how easy the writing becomes once you have done the research. If you have all the ingredients down pat, then you have a better chance of performing like a MasterChef.