Helping business owners find more qualified leads & converting into profitable clients...

What We Do

Who We Work With…

We help you tell your Story, so you

get the Right Message to the Right People


The people we work with, fall into 4 Categories:

  • • Those who prefer to learn & apply our Business & Marketing principles themselves…
  • • Those who would prefer to reach out to us for a little help in implementing our solutions as they need it…
  • • Those who prefer for us to guide them through the implementation of the whole thing…
  • • Those who would like for us to do the whole thing for them…
We look forward to supporting you, however, you want and need.

     Learn How →

A Member of the NSW Business Chamber

NSW Business Chamber Member

Who am I, and why do I want to help your business...

Rowan Shead originally set up Cashflow Copywriting & Marketing (CCM) to help small business to overcome the dramatic rise in costs and difficulty in locating, meeting and presenting to new prospects.

He’s experienced in working with small business for more than 23 years, he understands the pain, frustration and cost constrictions of running a small business because as this is where he practices every day.

In his consulting practice, Rowan continually sees small businesses struggling to find, present and make enough sales to grow their business in highly competitive markets.

Cashflow Copywriting & Marketing is a practical Company that gets results for small business and has learnt how to put all the pieces of the Internet & marketing jigsaw together and applies them to “bricks and mortar” companies.

Cashflow Copywriting & Marketing main clients are SME’s, who realise it’s getting more expensive and harder to get in front of new prospects. They’re looking at better ways to find and qualify their target market.

These businesses are looking to grow their revenues and increase their profits.

Testimonials

Thanks for the amazing effort and getting my site noticed…

Hi Rowan Thanks for the amazing effort and getting my site noticed. I really value how approachable you are with the time that you have given me and your great instruction manual. A photography guru friend who won’t let me say their name, as they sell websites, was amazed that my site came up the […]

Rowan knows his stuff and I would ask the question, “Can you afford not have Rowan Shead piloting your Social Media Marketing?”

Rowan Shead – Cashflow Copy Writing & Marketing With all the talk about Social Media and its relevance and application to the world of Business, my instincts told me that I had to get involved and branch into a blog, facebook and the sites where 21st Century human beings were sourcing information and chatting (or […]

Rowan’s rare ability is to be able to provide all three elements…

I am writing to recommend Rowan Shead and his Cashflow CopyWriting & Marketing business. As I am sure you are aware, there are plenty of companies that are in the market that can provide websites and marketing content. Of course, Rowan’s company can do this. However, there are far fewer companies out there that can […]

People like Rowan Shead are required to help small business tackle this 21st area of marketing!

In this day and age what with high unemployment, I am amazed in the lack of quality people available to assist in the development of marketing in the 21st century! Sales people today want everything handed to them on a silver platter so that they don’t have to work for their money. Conventional marketing today […]

Rowan takes a strategic approach, applying his sound business experience with marketing

As a business owner, I know how hard it is to get noticed. Selling real estate in a flat economy takes a lot of efforts. Real estate companies are pouring money into flyers and other expensive advertising trying to catch the attention of prospective buyers and sellers. How do you get found all this noise, […]

He really cares about getting the best for his customers…

I feel very lucky to have worked with Rowan Shead on my website creation. I am extremely happy with the results. Not only does it look great, but more importantly, with his knowledge of marketing and the necessary Google keyword association, I will not get lost in the ever-growing directory which is the internet. My […]

You have helped tremendously with developing our marketing strategy…

I wanted to say thanks for your excellent service. We have used your services to set up a number of blogs, and to date we have found that the number of visitors increasing by the month. Certainly, your knowledge of the social media market is second to none and you have helped tremendously with developing […]

Having everything linked together and talking to each other has helped my business find it’s customers…

Thanks to Rowan at Cashflow CopyWriting & Marketing I have been able to create and maintain my own website which is connected to all of my profiles and social networking sites. Having everything linked together and talking to each other has helped my business find it’s customers. Thanks Rowan. Richard Nicol Director Building Green Business […]

Your grasp of the on-line marketing medium and your creation of our company website is quite brilliant!

Dear Rowan, This is a huge thank you to Cashflow CopyWriting & Marketing, and to you personally, for opening up the world online marketing for my film company TRAC Productions. Your grasp of the on-line marketing medium and your creation of our company website is quite brilliant! I’m an international television and radio producer, so […]

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Business Quotes, Inspiration & Other Quirky Sayings3

Business Quotes & Marketing Ideas Sometimes you just need a little dose of Inspiration to help you get through the day. Enjoy these Business Quotes… Ajaero Tony Martins Quote “Behind every adversity is an opportunity. If you lament over the adversity, you will miss the opportunity.” Ajaero Tony Martins Ajaero Tony Martins the founder of […]

The impact of Google’s new paid search ad layout on organic search

Quick And Easy Keep Update with latest the Marketing Ideas & Resources… Business & Marketing Blog Round Up 23-04-16 I analysis & interpret over 137 marketing blogs every week, so you won’t get overwhelmed.So you keep update with the latest Marketing Trends & how you can apply them to your business.Check these out… The real […]

Primary Reasons Why Businesses Fail

Why Do Businesses Fail? Primary Reasons Why Businesses Fail.   In this series we look at the reasons, businesses have such large failure rate. Why do business fail? – Primary Reasons Why Businesses Fail.  In this series we look the reasons, businesses have such large failure rate. Helping business owners attract more customers & converting […]

80% Of Businesses Fail Within First 5 Years

Why Do Businesses Fail? 80% of businesses fail within first 5 years Getting More Customers.  In this series we look at the reasons, businesses have such large failure rate. 80% Of Businesses Fail Within 5 Years… Odds of Success… The Odds for Your Businesses Surviving 5 years is less than 20%… You’ll get better odds […]

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Latest From the Blog


More Business Quotes & Marketing Ideas for Small Business

More Business Quotes & Marketing Ideas for Small Business

Sometimes you just need a little dose of Inspiration to help you get through the day.

Enjoy these Business Quotes…

Albert Einstein Quote

Albert Einstein Quote - The significant problems we have cannot be solved at the same level of thinking with which we created them

The significant problems we have cannot be solved at the same level of thinking with which we created them…”

Albert Einstein

Albert Einstein (March 14, 1879 – April 18, 1955) Albert Einstein was a German-born physicist who developed the general theory of relativity, among other feats. He is considered the most influential physicist of the 20th century Einstein published more than 300 scientific papers along with over 150 non-scientific works. Einstein’s intellectual achievements and originality have made the word “Einstein” synonymous with “genius”…

Dan Kennedy Quote

Dan Kennedy Quote - I do not believe in ‘generic’ persuasion. In fact, my contention is that truly understanding the targeted prospect/customer is more important than any other element in your marketing success

“I do not believe in ‘generic’ persuasion. In fact, my contention is that truly understanding the targeted prospect/customer is more important than any other element in your marketing success…”

Dan Kennedy

Dan Kennedy (December 22, 1954), was born in Ohio US. Dan S. Kennedy is a strategic advisor, consultant, business coach, and author of the popular No B.S. book series. He directly influences more than one million business owners annually…

Michael LeBoeuf Quote

Michael LeBoeuf Quote - A satisfied customer is the best business strategy of all

A satisfied customer is the best business strategy of all”

Michael LeBoeuf

Michael LeBoeuf (February 27, 1942), Michael LeBoeuf is an American business author and former management professor at the University of New Orleans…

Peter Drucker Quote

Peter Drucker Quote - Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Peter Drucker

Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005), was an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation…

Jeff Bezos Quote

Jeff Bezos Quote - The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?

“The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’

Jeff Bezos

Jeffrey Preston “Jeff” Bezos (January 12, 1964) is an American technology entrepreneur and investor. He has played a role in the growth of e-commerce as the founder and CEO of Amazon.com, an online merchant of books and of a wide variety of products and services. Bezos’ other business interests include aerospace and newspapers. He is the founder and owner of the privately-funded aerospace developer and manufacturer Blue Origin, founded in 2000, with test flights to space beginning in 2015, and plans for commercial suborbital human spaceflight beginning in 2018. In 2013, Bezos purchased The Washington Post newspaper…

Related Post

To Colour Psychology In Marketing – Business & Marketing Blog Round Up

The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart

Secondary colours - The Ultimate Guide To Using Color Psychology In Marketing + Free Color Schemes

In an ocean of content marketing, colour can help yours stand out.

It’s what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. Which hues you choose can also affect usability and whether content is readable it or not. This is what makes understanding color psychology so important for the success of your content.

My take on this…

Colour plays an important in marketing stimulating our emotions. You find these colour charts very useful showing primary colours & which colours work with each other.

Read More… The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart

 

Stop Saying Synergize: 50 of the Most Annoying Corporate Jargon Phrases to Avoid [Infographic]

Stop Saying Synergize: 50 of the Most Annoying Corporate Jargon Phrases to Avoid [Infographic]

“Let’s go ahead and address the elephant in the room.”

“I need to get my ducks in a row.”

“We need to dive deeper on this issue.”

Unless you employ an elephant, have a stash of ducks ready to be cataloged, and boast an office perk of a diving pool, there’s really no need to utter these words.

These jargon-filled phrases that litter our everyday interactions with colleagues actually cause a lot of confusion, and while you might think they make you look intelligent, they do just the opposite.

My take on this…

Some of these words should be banished forever. These works get overused losing their impact & just sound like trite cliches.  If you are not sure which word to use then get a Roget’s Thesaurus

Read More… Stop Saying Synergize: 50 of the Most Annoying Corporate Jargon Phrases to Avoid [Infographic]

50 Amazing B2B Facebook Ads To Inspire You

50 Amazing B2B Facebook Ads To Inspire You

Most people think of Facebook ads as a tool for consumer sales and branding, whether it’s to sell new shoes, a new speaker system, or a great new app.

But they’re just as effective for Business to Business (B2B) marketing.

Facebook’s 1.6 billion users include salespeople, managers, and engineers who are just as likely to be interested in a well-targeted, well-designed ad as general consumers. That’s why 91 percent of B2B marketers think effective social media marketing creates positive exposure for their businesses.

My take on this…

We are using Facebook Ads for a lot of our clients and getting incredible results. You can use Facebook to show off your content, we use it to promote blog posts, so then retarget them.

Facebook has powerful audience insights so you can reach the right people with the right message…

Click here to access [OFFER]

Most people think of Facebook ads as a tool for consumer sales and branding, whether it’s to sell new shoes, a new speaker system, or a great new app.

But they’re just as effective for Business to Business (B2B) marketing.

Facebook’s 1.6 billion users include salespeople, managers, and engineers who are just as likely to be interested in a well-targeted, well-designed ad as general consumers. That’s why 91 percent of B2B marketers think effective social media marketing creates positive exposure for their businesses.

 

Read More… 50 Amazing B2B Facebook Ads To Inspire You

 

10 Practical Tips to Optimize Website Surveys That You Can Use Today

How To Become More Focused and Efficient Using These 6 Tips

How To Become More Focused and Efficient Using These 6 Tips

Business moves at supersonic speed. While technology has facilitated easier communication and information gathering, it has also ushered in a new economy in which the common worker can be more readily replaced by technological advancements than ever before.

The option to utilize advanced algorithms, data visualization and robotics as opposed to human assistance has become increasingly more alluring to organizations. In turn, the burden to prove themselves necessary has fallen upon the common worker.

My take on this…

There have been so many books written on Time Management. You need to get things done. My daughter things I’m on her case because I don’t let get away for not knuckling down and studying for the HSC. There’s no time  for procrastination you need to find effective strategies to get more done.

Read More… How To Become More Focused and Efficient Using These 6 Tips

 

85 Ways to Build Your Email List: A Sumo-Sized Guide

85 Ways to Build Your Email List- A Sumo-Sized Guide

You’ve heard over and over again that email marketing is one of the most profitable marketing platforms available.

You’ve heard that the “money is in the list” and that it’s important to build an engaged following over email.

After all, you own your email list. You can take those emails with you if anything were to happen. But if Facebook decides to ban you or you get locked out of your Twitter account, game over. You lose your following.

So you know you can’t afford to ignore your email list. But how do you grow your list from scratch?

My take on this…

You need to be building a list so have contacts. They say the money in the list, it’s actually in the relationship with your list. Once you have built a list then you have permission to marketing to them.  This why you need a marketing funnel to capture the lead & to have a system in place to provide useful valuable content to move along til  they are ready to buy from you.

Read More… 85 Ways to Build Your Email List: A Sumo-Sized Guide

 

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So why not stand on the shoulders of Marketing Giants.

Marketers you should be paying attention to & the lessons you can apply to your business

 

Standing on the shoulders of giants of Marketing

So why not stand on the shoulders of Marketing Giants.

I have been a student of Marketing since I left School.

I love studying marketing, taking the lessons and working out how I can use this in my business as well as my clients ’businesses.

I have paid Plenty of Money to study with these masters, even hopping on planes to travel overseas to learn from them.

I enjoy immersing myself  in Marketing courses searching for hidden nuggets I could apply to business.

I’m a voracious reader. I read a couple books a week, mainly marketing & business. I have written quite a few articles on business books you should read.

 

I have set up  feedly.com & Evernote to sort through & filter 100’s of blogs & articles into different marketing topics each week. So I can a pick topic,  Say the New Facebook Instant Article. Then I can read 20 or so different articles & opinions distilling  this info into practical actions I can use to add value to my clients.

You see Marketing Is Your Biggest Leverage Point…

With Marketing, you can increase your results by 2x-10x, without spending any more money or time…

Today I thought I’d share some of my Business & Marketing Mentors with You.

So why not stand on the shoulders of Marketing Giants.

So I chosen 7 Marketing Genius  & with the power & wonder of YouTube these will give you a glimpse into their Marketing concepts.

So grab a coffee, Pen n paper & Take notes  – These videos are jammed pack with priceless marketing strategies  from these marketing Giants, if you take them and apply them to your business. Fair Warning (most of these videos are in excess of hour long, so enjoy)

If you would like help implementing these  marketing concepts in your business I’d be happy to help you.

Jay Abraham

Watch – Jay Abraham – Advanced Strategy of Preeminence

Jay would be my all time favourite marketer who turned marketing on its head with Strategy of Preeminence

 

“This strategy should become the underpinning of your culture, hiring, marketing, client interaction – everything should flow from this powerful belief system and new world business view. You receive three components: One, a transcription of a live discussion I did of the concept to a huge conference group. Two, the key belief points to always focus on. Three, an edited video of an actual personal presentation I did. This should be next in your progression cycle.”

You can down load this http://www.abraham.com/strategy-of-preeminence/

Chet Holmes

Watch – Chet Holmes – BGM – 04 – Become a Marketing Master

 

 

I would have watched this at least 5 times

The realization of Chet’s discoveries came to full fruition while running nine divisions of a company for Charlie Munger (on the Forbes “Billionaires” list, partner of Warren Buffett). Chet Holmes doubled the sales volume of each division, most within only 12 to 15 months, continuing strategic growth in several divisions and again doubling sales for several years consecutively. Charlie once called Chet, “America’s greatest sales and marketing executive.”

 

If you have not read Chet Holmes’ best-selling book “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies” then you need get it and read it.

 

https://blog-chetholmes.com/

Peter Drucker

Watch – Peter Drucker: An Enduring Legacy

 

Peter Drucker is regarded as the father of modern business

Hailed by BusinessWeek as “the man who invented management,” Drucker directly influenced a huge number of leaders from a wide range of organizations across all sectors of society. Among the many: General Electric, IBM, Intel, Procter & Gamble, Girl Scouts of the USA, The Salvation Army, Red Cross, United Farm Workers and several presidential administrations.

Throughout his work, Drucker called for a healthy balance—between short-term needs and long-term sustainability; between profitability and other obligations; between the specific mission of individual organizations and the common good; between freedom and responsibility.

 

http://www.druckerinstitute.com/

 

Clayton Makepeace

 

Watch – Using Video Sales Letters to Quadruple Revenue

 

Clayton Makepeace shares how a video sales letter quadrupled a client’s revenue, and how you can use them to quickly build your business as a copywriter

I spent a 4 days with Clayton Makepeace in Washington DC 9 years ago. Clayton is regarded as the highest paid Copywriter in the world

CLAYTON MAKEPEACE has more than four decades of direct response marketing experience. He’s created direct mail, Internet and print promotions responsible for well over $1.5 billion-worth of sales in the alternative health, financial, and information product industries.

As a direct marketing consultant, Mr. Makepeace has played a key role in helping four major direct marketing companies to multiply their sales by a factor of four or more … leading them to profits of well over $100 million per year.

I use to read this religiously, sadly he longer adds content.

www.makepeacetotalpackage.com/

 

Seth Godin

Watch – Seth Godin–Linchpin

I first Read Permission Marketing about 10 years it changed the way I though of marketing.

The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

 

www.sethgodin.com/

 

Frank Kern

Watch – Frank Kern’s – Historic CORE Influence Talk

 

Watch a true direct response marketer at work

Frank Kern’s teaching. Be yourself, share your self, build relationship, offer value, know your market, envision your outcome and how to work with positive expectancy – these are all skills every marketer should embrace.

 

I love his stuff, he comes across as laidback surfer But he knows his stuff. I flew to San Diego to watch on stage deliver pure gold.

 

www.convertbook.frankkern.com/homepage/

 

David Ogilvy

Watch – A conversation about advertising, with David Ogilvy

 

David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the “pope of advertising”. This is the complete interview version.

 

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

This quote is from his book “Ogilvy on Advertisement” A great read  I highly  recommend reading it.

“Ogilvy on Advertisement” was written in 1983 ,it’s still relevant today.   His lessons are timeless in marketing.

 

http://www.ogilvy.com/About/Our-History/David-Ogilvy-Bio.aspx

If you would like help implementing these  marketing concepts in your business I’d be happy to help you.

 

Good learning

Related Post

Business & Marketing Blog Round Up 19-04-16

Related Post

Why do Businesses Fail? 80% of businesses fail within first 5 years

 

This Video Covers
The Odds for Your Businesses Surviving 5 years is less than 20%..
  Odd of Business Success

You’ll get better odds to win the Melbourne Cup…

 ABS-Australian Bureau od Statistics

On Average 44 small businesses close their doors each day, according to Australian Bureau of Statistics…

 

Get Your Copy of the Presenters Notes…

If you like the Presenter notes as PDF comment below or like video

 

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