This video is part of 3.5 hour Marketing by Social Media presentation I gave in Melbourne called “Is your Business Socially Awkward?”[youtube w1kA8kx93r8 640 390]
I’m sure you’ve heard how social media is taking over the world. This powerful phenomenon of Social media is changing the way we communicate and share information. Social media is reshaping our world & its culture before our eyes. – It’s important, not to let fear and inexperience keep you from using this marketing channel, to reach new customers. You may be “socially awkward” now, but you don’t have to stay that way. In this series of videos. I’m going to help you, to create strategies, so you can start applying social media marketing to your business.
Small Business realise it’s getting more expensive and harder to get in front of new prospects. As a Business you’re looking for better ways to find and qualify your target market. You also understand – old school advertising (interrupting via Newspaper, Radio and TV is costly and ineffective. – It’s hard for Small Business to stand out in a crowd because the big boys are throwing bucket loads of cash on Fancy Billboards and TV advertising. There just making a noise. No ones listening
Social media has a ripple effect, it’s viral If I Post a picture on Facebook it goes out to all my friends, if they comment then it shows up in their feed and their friends feeds as well as my feeds and my friends feeds.. Because of this ripple effect, we can now reach communities of people who share a common passion. Technology has created in an interconnected world so its easy to find and talk people and crank up the conversation.
Social Media Sites are growing 10 times speed of any other internet sites. And this the reason everybody jumping on the Social Media Marketing bandwagon. It’s about building relationships, finding raving fans, who want to do business with you. It’s not going away.
Big deal, Oprah is on Twitter. So what! – So why are the celebrities and News Outlets promoting, “jump on Twitter”. What’s this Social Media phenomenon? How can business benefit from Social Media Marketing? – Is this just for people who have too much time on their hands? Or another form of silly time wasting.- What’s it got to do with business? – Is it just another fad
- 500 Million active members on Facebook
- LinkedIN Introduces you to 85 Millions Professionals
- Twitter got 60 Millions Microblogger
- Every day people 2 Billion View videos on Youtube, that’s 30 million Hours every day
It more than just, Facebook, MySpace, Twitter and YouTube. There’s thousands of sites, giving a voice and place for people, to hang out and share ideas and common passions.
The growth of social networking is astonishing, There’s new web 2.0 sites are popping up everywhere, spreading wildfire The sheer volume of these new social media websites can be overwhelming to new marketers. Between Digg, Reddit, Facebook, MySpace, YouTube, Twitter, Flickr, and countless others, even seasoned marketing professionals can have trouble keeping up. – “Will you take advantage of this profit pulling and earth changing trend?”
The Social media buzz is deafening, and just about every company you encounter asks you to follow them on Twitter, read their blog, or become their friend on Facebook. And like any new thing, it’s got the sheen of excitement, that’s hard to resist. – But before you spend money on building a social media presence, take a step back. After all, if you’re spending money there, you’re not spending it somewhere else. Spending money without a strategy, is throwing it away. – Creating an effective social media strategy is as much about what you do and what you shouldn’t do. Stop!Before you jump in, it is important to develop guidelines to not only to help you understand the current landscape but to help shape it.
If you get this right your market will spread your message for you – at almost zero cost. And you’ll have raving fans beating to a path to your door.
Get this wrong and you will be shocked at how swiftly an angry crowd turns on you – it will feel like you are being lynched. Your reputation will be in tatters. – Given the potential benefits and detriments social media presents, marketing professionals must have a solid plan to effectively leverage social media for business.
Don’t try to ram your product or service down people throats. If you’re looking for the fastest way to get burnt in the social networks, then just keeping throwing sale pitches at people. No one likes a Spammer. It’s Social Media Suicide Once your is name tarnished it spreads like wild fire.. Your Brand Can Be Strengthened or Destroyed, by Social Media
Many Businesses are getting sucked into the enormous frenzy of Web 2.0 or social media, They started setting up accounts everywhere Twitter, check, Facebook Check, YouTube Check. But how do they all go together. Without a well thought out strategy, you’re wasting time and money because you don’t know what you’re trying achieve. – Ask yourself. “What’s my purpose, in using Social Media?” – It’s time, to put a plan together. – Do you have Social Media Strategy? Why are you investing time into Social Media? What outcomes are you looking for? How much are you prepared to spend in time and money?
Cashflow Copywriting & Marketing understands small business and knows how to put all the pieces of the social media jigsaw together and apply them to “bricks and mortar” companies. to propel your business up the Google search engines.
Using any one of the Web 2.0 sites and you’ve got a pretty good tool, but when you partner them, together that’s when the magic happens. Cashflow Copywriting & Marketing knows how to Link these sites together, leveraging this powerful force.
If our business feels Social Awkward, then talk to Rowan Cashflow Copywriting & Marketing on 0420 745 357 so we can map out Marketing by Social Media Strategy for your business.
Helping small business with limited technical resources, to grow their web presence